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| Purple Cow: Transform Your Business by Being Remarkable | 
 enlarge | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $20.95
Buy New: $6.72
You Save: $14.23 (68%)
Buy New/Used/Collectible from $6.00
Avg. Customer Rating:  (186 reviews)
Sales Rank: 6311
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.5
Dimensions (in): 7 x 5.1 x 0.8
ISBN: 159184021X
Dewey Decimal Number: 658.8
EAN: 9781591840213
ASIN: 159184021X
Publication Date: May 2003
Release Date: May 8, 2003
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Instantly Transforming! October 6, 2008
I read the PURPLE COW in one sitting and it changed my entire philosophy on how to build out SUCCESSFUL marketing for my new theater company. I have always held several of the book's concepts as core business values but it gave me complete perspective to know I am on the right path to becoming REMARKABLE! This is one book you simply can not pass up if you intend to survive TODAY in any market. Confused or discouraged about how to reach people with YOUR business? Then you need PURPLE COW!
The purple cow is a long time ago being October 5, 2008
I apologize for my english because I'm a french reader(Paris).
"The purple cow" is a marketing easy reading book with lots of cases and success stories. I always wonder reading this kind of book if it was so easy to make a successful brand like to make a good cake. I'm sure it's not. The author seems to know all the keys of marketing and resume them in one idea : be remarkable. Isn't it too simplistic ? And what about be unremarkable by being always remarkable,think of United Colors of Benetton. The question is not approached. But the book is a good distraction for thoses who are interesting in funny and rationnal marketing short cuts. Anyway, remain to think in a singular way is always a good work to do in any job. Then, The Purple Cow is a useful training in this way. Enjoy your reading.
A must-read for managers, leaders, and entreprenuers! September 24, 2008
This is an excellent book that should be read by leaders, managers, and entrepreneurs in every industry. Even if you are just sitting at home on your couch, feeling sluggish, and completely uncreative, pick up this book. It will not only spire you, but also give you the tools you need to be remarkable.
Remarkable September 7, 2008
"Purple Cow" is definitely one of the greatest Marketing and strategy books I've ever read.
It doesn't take long to read it all, it's fast, objective and it certainly makes you stand up and start making difference in any kind of business you're dealing with.
 One-trick Pony August 5, 2008
1 out of 2 found this review helpful
I love Godin's creative approach to marketing, but does anyone else feel that he's milking us? "The Purple Cow" is a perfect example. It's a great idea that would have made a great article in FastCompany, but when stretched into a book, it becomes tiresome and loses its original magic.
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