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| Marketing Management (12th Edition) (Marketing Management) | 
 enlarge | Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy New: $25.00
You Save: $141.67 (85%)
Buy New/Used from $25.00
Avg. Customer Rating:  (30 reviews)
Sales Rank: 37191
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 12
Number Of Items: 1
Pages: 816
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4
ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
ASIN: 0131457578
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Good April 6, 2008
0 out of 1 found this review helpful
Nice but the main weakness stands on the delivery on time especially for outside Europe
 Excellent Price March 25, 2008
0 out of 2 found this review helpful
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Marketing Management 12e January 21, 2008
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
Great Purchase December 18, 2007
The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.
 Over-Rated "Standard" November 24, 2007
6 out of 6 found this review helpful
Although I can't compare the 12th edition to past versions of this text, I can say that the latest edition is heavy on theory with little quantitative data to back up its assertions. My MBA class's consensus was that the book's quality varied wildly from chapter-to-chapter, as if some of the chapters were written by one of the co-writers without any collaboration.
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