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 Location:  Home » Market Updates » General AAS » The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)December 1, 2008  


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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)
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Author: John C. Bogle
Publisher: Wiley
Category: Book

List Price: $19.95
Buy New: $10.85
You Save: $9.10 (46%)
Buy New/Used/Collectible from $9.99

Avg. Customer Rating: 4.5 out of 5 stars(78 reviews)
Sales Rank: 1919

Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.5
Dimensions (in): 7.1 x 5.1 x 1

ISBN: 0470102101
Dewey Decimal Number: 332.6327
EAN: 9780470102107
ASIN: 0470102101

Publication Date: March 5, 2007
Availability: Usually ships in 1-2 business days

Customer Reviews:
Showing reviews 6-10 of 78
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5 out of 5 stars Indexed Mutual fund investing distilled   August 1, 2008
  2 out of 2 found this review helpful

I have been reading about investing since the current market down turn began, including several other books by John Bogle, founder and ex-CEO of the Vanguard Group. This slim volume makes the case once again for investing in low cost indexed mutual funds rather than trying to beat the market, which most of the professionals fail to do. This book is perfect as a refresher course, or for your significant other who is too busy (or too intimidated) to read more detailed books on investing.


5 out of 5 stars Excellent Introduction to Index Fund Investing   July 22, 2008
  2 out of 2 found this review helpful

I'm 29-going-on-30 and wishing that I had absorbed the wisdom imparted in this book when I first signed up for a 401k. But here I am, seven years later, finally having a real understanding of where I should stash my retirement nest egg.

The premise behind this book is simple - index funds have proven to be the wisest vehicle to throw your money in to achieve long-term profits. Bogle does an excellent job of explaining why this is, utilizing the "humble arithmetic" behind his thesis. For those who are like my old self and unsure of the best way to invest your retirement savings, look into low-cost index funds. And don't just throw your money in there...purchase this book and understand WHY you should.



4 out of 5 stars Little Book in Good Shape   July 21, 2008
  1 out of 6 found this review helpful

I rec'd the book safely, in good condition, but haven't yet had a chance to read it.


4 out of 5 stars A good book to borrow   June 13, 2008
  3 out of 4 found this review helpful

Bogle presents his theory on investment and the evidence gathered over the years which backs it up. The theory is simple - own the whole market by buying index funds, OR be prepared to do a ton of in-depth research just like a full time investment advisor. He backs up this "bi-polar" recommendation through the evidence gathered on where casual investors loose out, such as market timing, advisor fees, etc.

As interesting as Bogle's research is, it gets pretty tiring listening to him toot his own horn. Minus one star.

Also, I would recommend borrowing / renting this book (or the audio CD). Once you understand why index funds are "the choice" for the casual investor, the book really doesn't offer any other detailed advice or re-read appeal. Your next stop should be a book such as Jane Bryan Quinn's "Smart and Simple Financial Strategies for Busy People."



5 out of 5 stars This is truly common sense   June 2, 2008
  2 out of 2 found this review helpful

This is an excellent book for any investor. The straight common sense advice that this book provides will help everyone with their investment portfolios. The best quote from the book is "the miracle of compounding interest is overwhelmed by the tyranny of cost". Through index funds, the author explains how to cut costs and caption the return of the entire stock market. This is an excellent book.


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