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| Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas | 
 enlarge | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $25.95
Buy New: $2.79
You Save: $23.16 (89%)
Buy New/Used/Collectible from $1.99
Avg. Customer Rating:  (48 reviews)
Sales Rank: 17624
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6 x 1.1
ISBN: 1591841267
Dewey Decimal Number: 658.409
EAN: 9781591841265
ASIN: 1591841267
Publication Date: August 17, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Motivational platitudes April 15, 2008
5 out of 5 found this review helpful
At the end of the day, this is a bunch of fluffy blog posts. I did not read the whole book, maybe 1/3 of it based on random sampling of entries. Frankly, as someone deeply involved in technology & marketing, most of this was obvious to me, and it is not very well formatted for print either because it comes from a blog.
Ridiculously over-rated. March 31, 2008
5 out of 5 found this review helpful
The 5-star reviews must be written Godin by fan-boys. I listened through it all hoping it would get better soon (based on all those "5-star reviews") but it didn't.
The author is basically just rambling about his own ideas on how he would like the world to be. Some thoughts are good and some are as awful as "removing anonymity from the internet". As if this world wasn't controlled enough as it is.
Spend your time with something more useful instead.
 Mini Mind Jolts February 5, 2008
1 out of 1 found this review helpful
Argh - 'Why did I get a book just full of blog postings?' I lamented about 20 pages into Small Is The New Big. At 40 pages I realised however that no matter how much of a Seth fan I am (and I'm a big one) it would be unlikely that I would wade through 8 years of blogs postings online to find these gems, And gems many of them were indeed. Read it if you want a book full of mini mind jolts.
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
 Hardcover Blog You'll Enjoy February 3, 2008
Evangelizing as the little guy in a country of big companies and Wall Street takes energy. Seth Godin has plenty as he shares clear and entertaining ideas on small business. He provides great facts. He sprinkles in personal experiences. He gives anecdotes to which any marketer can relate.
This book of top Seth Godin blog posts will inspire you to never stop challenging yourself, and your business and marketing assumptions. It might also empower you as a consumer, and possibly spark your entrepreneurial mind with examples of original thinking by small companies who found ways to provide something valuable to the marketplace.
Read it in bits. Don't try to absorb everything at once. The book has legs.
Motivational Marketing January 28, 2008
1 out of 1 found this review helpful
Seth Godin knows how to market through motivation. His books are not deep and dense. They are quick and hyper. "Small Is the New Big" is the epitome of Godin's style. It is a collection of 184 blog posts, e-books, columns, chapters, and articles. From a free blog to a $25.00 book--not bad work if you can get it.
This is not criticism--it's factual praise. Godin understands the new world and its demand for blended information technology--the blog is the column is the chapter is the book . . . And he practices what he preaches.
The book itself, like any collated book, is uneven. The author challenges readers to select any ten "posts" and dares them not to be changed. I suppose the simple statistical possibilities would suggest that a random sampling would lead to some motivational, challenging, and helpful posts and some less so. That has been my experience.
I will say this, he is always interesting, passionate, self-assured. Of course, many of those late-night infomercials are the same. But in fairness to Godin, his ideas, while not novel, are much more useful than the self-serving infomercials. It's just that they are not as useful and unqiue as they seem to claim to be. After a while the claim to remarkability becomes a constant dripping that causes one to wonder just how remarkable (purple-cow-like) any of it is. In other words, less telling us how remarkable it is and just be remarkable.
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