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?In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture. . . . This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.?

-THUNDERBIRD INTERNATIONAL BUSINESS REVIEW, 2002

In Understanding Global Cultures, Third Edition, the author presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even a continent. This title emphasizes that metaphors are guidelines that helps such outsiders to quickly understand what members of a culture consider important.

New Features of the Third Edition:

• Develops a cultural metaphor for the base culture of China (the Great Wall), showing how it influenced both a unifying cultural metaphor among the large Chinese Expatriate communities living in various nations (the Chinese family altar) and the cultural metaphor for Singapore (the Hawker Centers).
• Provides a description of cultural metaphors for two continents, Africa and Australia
• Groups cultural metaphors by book parts into overriding themes or general types of cultures such as Authority Ranking, Equality matching, Market Pricing, Cleft, and Torn.

Instructor?s Resources on the Web:

There is now a Web site where instructors can obtain over 100 concepts, applications, and exercises to enrich the learning experiences associated with the Third Edition.Visit the authors website atwww.csusm.edu/mgannon, or click here.