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| Media Now: Understanding Media, Culture, and Technology, 2008 Update | 
 enlarge | Authors: Joseph Straubhaar, Robert Larose
Publisher: Wadsworth Publishing
Category: Book
List Price: $124.95
Buy New: $16.96
You Save: $107.99 (86%)
Buy New/Used from $16.96
Avg. Customer Rating:  (4 reviews)
Sales Rank: 587536
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 576
Shipping Weight (lbs): 2.6
Dimensions (in): 10.9 x 8.4 x 1
ISBN: 0495100471
Dewey Decimal Number: 302
EAN: 9780495100478
ASIN: 0495100471
Publication Date: February 8, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.
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| Customer Reviews:
 Good information but... July 10, 2008
...this book has discriminatory statements and opinions that degrade women and minorities. As an historian, I am try to improve the study and treatment of women and other social minorities.
good book April 28, 2008
0 out of 2 found this review helpful
I read this book in common library.
This book is very helpful to understand new media in many perspective.
I need this book very much to help me to teach my student to understanding media technology, history and current issue.
I wish I can buy this book.
 media now January 17, 2007
0 out of 2 found this review helpful
The guy who sent this book sent me a couple of emails. The book is in excellent condition.
great book August 10, 2006
0 out of 2 found this review helpful
* Easy to understand
* Easy to read
* Website filled with quizes, links, glossary for each chapter, etc.
* Awesome extras if you buy the book new (ex: online tutors and other links)
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