Strategy & Competition
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| 1. | 
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|  | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne
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Sales Rank: 1531
Category: Book
ASIN: 1591396190
Publication Date: February 3, 2005
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| 2. | 
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| | The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Authors: Tom Kelley, Tom Peters, Tom Peters
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Sales Rank: 12550
Category: Book
ASIN: 0385499841
Publication Date: January 16, 2001
Release Date: January 16, 2001
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| 3. | 
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| | The Brand Gap: Expanded Edition
Author: Marty Neumeier
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Sales Rank: 22836
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ASIN: 0321348109
Publication Date: August 14, 2005
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| 4. | 
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| | Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Author: Joel Makower
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Sales Rank: 43617
Category: Book
ASIN: 0071600302
Publication Date: September 10, 2008
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| 5. | 
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| | BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Author: Allen P. Adamson
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Sales Rank: 22208
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ASIN: 0230606040
Publication Date: August 19, 2008
Release Date: August 19, 2008
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| 6. | 
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| | BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Sales Rank: 55033
Category: Book
ASIN: 0743267842
Publication Date: February 1, 2005
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| 7. | 
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| | Product Strategy for High Technology Companies
Author: Michael E. Mcgrath
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Sales Rank: 207931
Category: Book
ASIN: 0071362460
Publication Date: October 12, 2000
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| | The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Authors: Margaret Mark, Carol S. Pearson
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Sales Rank: 39578
Category: Book
ASIN: 0071364153
Publication Date: January 16, 2001
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| 9. | 
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| | The Basics of FMEA
Authors: Robin E. Mcdermott, Raymond J. Mikulak, Michael R. Beauregard
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Avg. Customer Rating: (15 reviews)
Sales Rank: 92469
Category: Book
ASIN: 0527763209
Publication Date: 1996
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| | Managing Brand Equity
Author: David A. Aaker
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Avg. Customer Rating: (4 reviews)
Sales Rank: 297004
Category: Book
ASIN: 0029001013
Publication Date: September 9, 1991
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