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| 101. | 
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|  | Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
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Sales Rank: 39413
Category: Book
ASIN: 0131888595
Publication Date: June 23, 2007
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| 102. | 
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| | The Fall of Advertising and the Rise of PR
Authors: Al Ries, Laura Ries
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Sales Rank: 70723
Category: Book
ASIN: 0060081996
Publication Date: May 1, 2004
Release Date: May 11, 2004
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| 103. | 
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| | Software Product Management Essentials
Author: Alyssa Dver
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Sales Rank: 194259
Category: Book
ASIN: 0929652010
Publication Date: April 13, 2003
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| 104. | 
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| | Building the Green Economy: Success Stories from the Grassroots
Authors: Kevin Danaher, Shannon Biggs, Jason Mark
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Sales Rank: 99617
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ASIN: 0977825361
Publication Date: September 1, 2007
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| 105. | 
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| | In Search of the Obvious: The Antidote for Today's Marketing Mess
Author: Jack Trout
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Sales Rank: 54071
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ASIN: 0470288590
Publication Date: October 13, 2008
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| 106. | 
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| | Differentiate or Die: Survival in Our Era of Killer Competition
Authors: Jack Trout, Steve Rivkin
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Sales Rank: 275108
Category: Book
ASIN: 0470223391
Publication Date: March 7, 2008
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| 107. | 
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| | Building Strong Brands
Author: David A. Aaker
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Sales Rank: 47826
Category: Book
ASIN: 002900151X
Publication Date: December 12, 1995
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| 108. | 
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| | The Race
Authors: Eliyahu M. Goldratt, Robert E. Fox
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Sales Rank: 78925
Category: Book
ASIN: 0884270629
Publication Date: October 1986
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| 109. | 
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| | Branding For Dummies (For Dummies (Business & Personal Finance))
Authors: Bill Chiaravalle, Barbara Findlay Schenck
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Sales Rank: 97923
Category: Book
ASIN: 0471771597
Publication Date: December 6, 2006
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| 110. | 
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| | Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Author: Adam Morgan
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Sales Rank: 177116
Category: Book
ASIN: 0470238275
Publication Date: December 31, 2008 (In 28 Days)
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