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| Beyond Design: The Synergy of Apparel Product Development | 
 enlarge | Authors: Sandra J. Keiser, Myrna B. H. Garner
Publisher: Fairchild Pubns
Category: Book
List Price: $100.00
Buy New: $72.49
You Save: $27.51 (28%)
Buy New/Used from $59.99
Avg. Customer Rating:  (2 reviews)
Sales Rank: 390135
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 576
Shipping Weight (lbs): 3.1
Dimensions (in): 11 x 8.5 x 1.1
ISBN: 1563675560
Dewey Decimal Number: 687
EAN: 9781563675560
ASIN: 1563675560
Publication Date: September 30, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.
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| Customer Reviews:
Continuing the fashion/retail knowledge January 29, 2008
Initially, I purchased this text book because one of the authors, Dr. Myrna Garner, was a professor of mine at Illinios State University. However, upon delving into the book, I realized how exciting and informative the book is for someone who has since graduated college, and is living in the "real world" of retail. Dr Garner is still teaching via this informative text book - and it's still just as exciting to hear what she has to tell us.
A+ October 7, 2005
0 out of 11 found this review helpful
Out of all of the books I ordered that day, this one I recieved first. I was so surpised at how quickly it arrived. I would definitely do business with this seller again! Thanks
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