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| Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services | 
 enlarge | Authors: Guy Kawasaki, Michele Moreno
Publisher: Collins Business
Category: Book
List Price: $16.00
Buy New: $3.95
You Save: $12.05 (75%)
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Avg. Customer Rating:  (108 reviews)
Sales Rank: 27513
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1st Pbk. Ed
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.4
Dimensions (in): 8.2 x 5.3 x 0.6
ISBN: 088730995X
Dewey Decimal Number: 658.575
EAN: 9780887309953
ASIN: 088730995X
Publication Date: May 1, 2000
Release Date: May 3, 2000
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. * Create Like a God *Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. * Command Like a King *Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). * Work Like a Slave *Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
Amazon.com Review
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman
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| Customer Reviews: Read 103 more reviews...
 dated, breezy brain candy November 13, 2008
Guy Kawasaki tells stories well. Unfortunately, he is not inspirational in this book. If you want that, you should check out The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. That book is awesome.
Here are the key messages you will get out of this book:
* Create like a god. Command like a king. Work like a slave.
* Release early, release often.
* Absorb everything you can about the industry, and spread information. (the whole "Eat like a bird, poop like an elephant" thing).
These, along with other points, are ones you have all heard by now if you read other books or blogs involving business and startups. If not, then this book may be for you as a good primer.
One noticeable negative is how this book looks and sounds like it's from the late 1990's. The messages are indeed timeless, but some of the examples and quotes seem terribly out-of-date.
The best chapter in this book is on "avoiding death magnets" (chapter 6). While not worth the price of admission, it's good enough that you should skim it at a bookstore or library.
 Truly inspiring October 6, 2008
It's been a pleasure to read this book. Actually took 3 days to finish it as Guy is capable of winning your attention and devotion since the very first pages.
It's full of practical real-world examples. Very informative and truly inspiring. Recommended!
Nice book quite a bit old (1999) but still interesting September 18, 2008
The rules are 1) create like a god, 2) command like a kind and 3) work like a slave. I think most of the book looks like the new economy bubble: fast over-optimistic growing and suddenly crack down. However it is a nice reading and for whom are used to this kind of literature could be interesting because it gives a glimpse of how we were 8 years ago especially considering we are living the sub-prime bubble world-wide crack down just by now. What about the authors? Uhm, the sensation I received by the book and that one by reading his biography on wikipedia coincide: a good teacher for a MBA course but he does not sound like a great entrepreneur. He is too much theory and too less practical action. A business need an innovating idea in order to enter in the market but its managing should not be pushed forward by someone thinking like a samurai at the war. Synthesis: good book to read but not a entrepreneur manual, AFAIK. Another citation interesting in order to understand the soul of this book is "think digital and act analog". Umh, my grandma was used to say: "real world is not a white/black place. It contains a lot of colors and grays too", I think my granny should not need a MBA nor read books to know the basic rules of the life and the business. She was used to say, too: "work hard, think with your head, do not follow common people" which could be translated in more explicit words: "works like a slave, command over yourself, be creative". Definitely Guy did not said anything my granny was a feet or two far away however he admitted the book is also a log of his own most expensive errors! So, in the end, it is Good Thing [tm] learning from a book by whom had the patience to write down it. ;-)
Good reading overall August 27, 2008
After reading the Art of the Start, I decided to purchase it and this book, Rules for Revolutionaries. As with the Art of the Start, I found the book motivating and an interesting read. The one downside of the book is that there is some overlap between it and The Art of the Start.
A good book, but buy 'Art of the Start' instead April 23, 2008
Mr. Kawasaki is an ethusiastic author and this book is an adequate primer on the subject of entrepeneurship and general business 'starts'. The best book on this though is his 'Art of the Start'. That is the book you want for the same material, refined, updated and better organized.
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