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| Marketing Management (12th Edition) (Marketing Management) | 
 enlarge | Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy New: $50.00
You Save: $116.67 (70%)
Buy New/Used from $50.00
Avg. Customer Rating:  (27 reviews)
Sales Rank: 1486
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 12
Number Of Items: 1
Pages: 816
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4
ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
ASIN: 0131457578
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 22 more reviews...
 this book sucks June 21, 2008
0 out of 1 found this review helpful
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
 Tons of theoretical information June 9, 2008
1 out of 1 found this review helpful
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Good April 6, 2008
0 out of 1 found this review helpful
Nice but the main weakness stands on the delivery on time especially for outside Europe
 Excellent Price March 25, 2008
0 out of 2 found this review helpful
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Marketing Management 12e January 21, 2008
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
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