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| Advertising Campaign Strategy: A Guide to Marketing Communication Plans | 
 enlarge | Author: Donald Parente
Publisher: South-Western College Pub
Category: Book
List Price: $147.95
Buy New: $59.29
You Save: $88.66 (60%)
Buy New/Used from $39.30
Avg. Customer Rating:  (4 reviews)
Sales Rank: 368916
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.3 x 0.5
ISBN: 0324322712
Dewey Decimal Number: 659
EAN: 9780324322712
ASIN: 0324322712
Publication Date: September 13, 2005
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
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| Customer Reviews:
 Dry as Toast September 27, 2007
1 out of 1 found this review helpful
I am using this text for an intermediate-level advertising course and it is so incredibly tedious I think I might die. For every point there are endless paragraphs of explanations but very few examples. This leaves the reader feeling like he or she is reading a technical manual. I would not recommend this for any course unless the instructor was going to supplement with valuable lectures to illustrate this dry and dull text.
 Excellent and Helpful!!! February 23, 2006
This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising bussiness. Is a great deal!
Great Service September 26, 2005
0 out of 3 found this review helpful
I received the book in great timing and it was exactly as described. Good Job!
Great Read for Marketing and Advertising December 12, 2001
5 out of 6 found this review helpful
This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client's business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta's MBA Program for Advertising and Promotion. It's definitely "On Point!"
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