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| Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage | 
 enlarge | Author: Peter L. Phillips
Publisher: Allworth Press
Category: Book
List Price: $19.95
Buy New: $11.13
You Save: $8.82 (44%)
Buy New/Used from $9.24
Avg. Customer Rating:  (2 reviews)
Sales Rank: 59362
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.6
ISBN: 1581153244
Dewey Decimal Number: 658.5
EAN: 9781581153248
ASIN: 1581153244
Publication Date: March 1, 2004
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more
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| Customer Reviews:
 Excellent and valuable read June 18, 2007
3 out of 4 found this review helpful
I found this book after looking for a book that would help me in leading an in-house design firm at a non-profit. I think I instinctively knew some of the key principles in this book - however this book really spelled those out and gave me the tools to begin to implement them.
Fundamentally the author's point is that designers must learn to deliver real value for the organization and in a language non-designers understand and appreciate. A well constructed design brief is the vehicle through which much of this can happen. As a result, "do you like it" is less likely to be the question we ask, rather it should be "does this solve a business problem".
A simple but invaluable read, this book is designed for those of us who wrestle with the tension of leading designers who want space to be creative at the same time as we wrestle with "clients" who seemingly don't know what they want until they see the finished product - which of course they don't like.
Well worth the read and highly recommended
 Good book. August 18, 2006
3 out of 8 found this review helpful
This book was very helpful and precise. I work for digital media designers, so this book not only helped me improve my skills, but helped me look more professional. :)
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