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| Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas | 
 enlarge | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $25.95
Buy New: $6.94
You Save: $19.01 (73%)
Buy New/Used/Collectible from $4.83
Avg. Customer Rating:  (46 reviews)
Sales Rank: 19526
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6 x 1.1
ISBN: 1591841267
Dewey Decimal Number: 658.409
EAN: 9781591841265
ASIN: 1591841267
Publication Date: August 17, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today?s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog?ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
? Bon Jovi And The Pirates
? Christmas Card Spam
? Clinging To Your Job Title?
? How Much Would You Pay to Be on Oprah?s Show?
? The Persistence of Really Bad Ideas
? The Seduction of ?Good Enough?
? What Happens When It's All on Tape?
? Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: ?I guarantee that you'll find some ideas that don?t work for you. But I?m certain that you're smart enough to see the stuff you?ve always wanted to do, buried deep inside one of these riffs. And I?m betting that once inspired, you?ll actually make something happen.?
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| Customer Reviews: Read 41 more reviews...
 wow thats a lot of info August 13, 2008
Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.
 Aren't Blogs the New Books? July 10, 2008
Blogger Seth Godin presents 184 "riffs" and "rants," with little statistical analysis to back up any of his assertions. "Small is the New Big" is a collection of odds and ends from Godin's blog (and Fast Company columns). While opinions without statistical basis may be enough to fill up the daily content requirements of the blogging world, an entire book filled with the same opinions is in desperate need of research and analysis. I'll have to read some of his other book-length works, but this volume will probably be of interest to diehard Godin fans only.
a collection of loosely related opinionated shallow babbles May 23, 2008
1 out of 1 found this review helpful
Check out the section about no-no's on making criticism. This book is full of it.
Other than that, there are some repetitive assertions. Not much analytic or data. Basically someone wrote pieces of stuff once in a while and put them into a book.
I am glad that I didn't pay for reading it. If you like reading blogs, this is probably for you. But wait.. why not reading them (or better ones) online?
Motivational platitudes April 15, 2008
2 out of 2 found this review helpful
At the end of the day, this is a bunch of fluffy blog posts. I did not read the whole book, maybe 1/3 of it based on random sampling of entries. Frankly, as someone deeply involved in technology & marketing, most of this was obvious to me, and it is not very well formatted for print either because it comes from a blog.
Ridiculously over-rated. March 31, 2008
4 out of 4 found this review helpful
The 5-star reviews must be written Godin by fan-boys. I listened through it all hoping it would get better soon (based on all those "5-star reviews") but it didn't.
The author is basically just rambling about his own ideas on how he would like the world to be. Some thoughts are good and some are as awful as "removing anonymity from the internet". As if this world wasn't controlled enough as it is.
Spend your time with something more useful instead.
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